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Targeting The Right Markets, to Build your Business Easily

Targeting The Right Markets, to Build your Busines...

It is often said that you can’t be everything to everyone. This is especially true in operating your business. The worst thing a business owner can do is delude themselves into thinking everyone will buy from them, or that the business model will make all your customers happy. Trying to satisfy everyone’s requirements for your products or services is a big task. It is a thankless task. Even if you manage to offer great...
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Update on Customer Service, The Real Secret to Success

Update on Customer Service, The Real Secret to Suc...

Back in March I posted about Customer Service and how it seems to be a Lost Art of Business, especially in this Cyber Age of Impersonal Communication with Computer generated Phone Trees,  automatic generated Mail, and Robot Voices. One of My successful Clients, John Brand, 30 year owner of  Buckaroo Leather has always put Customer Service in priority position in his Family Business. Since John has entered the Internet...
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What Social Sites are NOT

What Social Sites are NOT

Over the years I have had my share of ups and downs in my personal and business use of social networking sites, as I feel that most honest people would confess that some after registering my account I just didn’t come back.  There’s a multitude of great networks out there and you can find an audience on all of them and go crazy as you try to manage your workload and build a sustainable work flow of using all of ...
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Are Your Headlines Killing Your Sales?

Are Your Headlines Killing Your Sales?

What You Need to Know About Headlines Have you ever wondered why some marketing tactics just don’t seem to work for your business? You sit and watch a competitor’s website grow and business soar and you’re just not quite sure how they do it. After all, aren’t all marketing tactics pretty much the same? The answer is a resounding “NO”! Marketing tactics that work are not about rocket science. They are often very...
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Social Media is Buzzing

Social Media is Buzzing

I was reading a great blog post by the site Mashable where they posted a post on “How Startups are using Social Media for Real Results“.  The post hit on 4 main points how social media helps small business startups save money and still deliver great value.  Read this great post to find out more. The post fired up my brain cells and I started thinking about all the companies you now see that want you to follow...
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