Blogs and social media have dominated the Internet since I arrived 6 years ago and it was through the creation of a lot of Content, I was able to create a positive Marketing environment for my niche products. I believe the Blog Content is King
From a quote:
One SEO boosting technique we’ve found that does make a significant difference in search engine rankings is posting keyword rich, relevant, and recent content.
One company found this to be true by inadvertently testing it on their business. The company already knew that posting this type of content was an important tactic to add to its online marketing arsenal, but until dealing with a sudden and unexpected personnel shift, it didn’t know how much of an impact it really had on search engine rankings.
In August of this year, the company’s SEO report showed them ranking on the first page of Google for the majority of their 20 keywords. However, they dropped to the second and third page of rankings for the month of October. Why?
When looking at what changed, or what they’d done differently, they realized that the only change was the fact that they hadn’t posted the typical 20 – 30 monthly blogs and articles for the month of September because of a lag due to the personnel change.
Well, those of us who manage our own Business Blogs have no excuse really, except a lack of Prioritization of the importance of producing Content for our Business Blogs. If you notice the date of this Blog and the most recent behind it you will see this Blogger has been remiss and his traffic and sales reflected a lovely downward spiral!!
If you are having trouble gathering the time and energy to increase your Content Marketing drop me a line, and I will send you a referral to a young lady who helps me, at an affordable price, with Quality Original Content.
Article Marketing, in my opinion, has been overstated as far as gaining Quality Prospects to you Company and capturing a solid reader base and the search engines recently have seemed to discount these sites to some degree. Here is some great advice from Karon Thackston
It’s time to stop following the crowd. Here’s my advice: instead of spending $300 for two dozen crappy articles, spend that money on one fantastic article. Carefully place that piece with websites that can get you in front of people who want your product or service then watch the magic of a quality article marketing campaign do its stuff!
The importance of Quality Content for marketing is even more pronounced in Business 2 Businesses circumstances. I suggest you grab this PDF by Doug Kessler of Velocity Partners: