Yes you can (and SHOULD) color outside the lines when it comes to your business.
What does that mean? When we were growing up, we were given our first set of color crayons and a coloring book. Then when we started scribbling all over the pages (and probably walls, if you were like me) we were told that we needed to stay inside the lines on the paper.
That was one of the probably hundreds of times that we were told to ‘conform’. When you color inside the lines, you are conforming to what someone else has determined is ‘best’ for you. you may have your own version of what YOU want to color, but because someone else had predetermined what would look better (for them) when you don’t follow the plan they created, you are ‘going against the grain’.
In marketing and any type of sales, you need to think, think for yourself and think outside the box. In short, Color Outside the Lines. Start with an idea (the predrawn image on the coloring book page), apply your own style to that (use green for the cow and purple for the grass and trees for instance), and then add to that image whatever you want. Maybe you want your cow to be fatter and the tree to have more branches. Those lines are not predrawn on the page, but does that mean that you CAN’T make them that way? Not at ALL!
Your marketing methods are pretty much the same as that page in the color book. Sure, there are hundreds or thousands of people out there telling you “This Way Works” or “This Works Better”, but does it? I am talking about marketing YOUR product or service, not theirs.
Your product may not be attuned to marketing the way John does, or it may just need a little modification of his marketing to get an excellent marketing promo going for your product. What I am trying to say is, take what you read, hear and see and build on that. Change it around to fit YOUR methods and way of seeing things. If you don’t have a PhD in language why would you want to make your sales page look like you did?
On the flip side, if you do have a higher level of education and write ‘down’ to your readers, they may take it as offensive if they know (or think they know) you should be using better grammar or a larger vocabulary.
The main thing to remember when creating a marketing program is to test, test and then test some more. Test your colors, test your headlines, your bullet points, length of sales letter, graphics, graphic placement and content, width of your sales page, the list can go on and on. When you test things, do them in small steps, change just one or two items and then run a promotion. look at the numbers and then change something else and do it again.
As you continue to test, you will find groups of people that react or respond to the different things you do. The idea is to keep those groups separated. If you find a group of people that respond to a sales page with a purple background, make sure that those sales go into a different autoresponder list than the ones that like a long sales letter unless they also respond to long sales letters.
When you do testing, keep each version of your test going to different autoresponder message groups so you can create the sales pages with a purple background to send to the people that like purple. This may seem like overkill, but until you have built a good relationship with your customers you want to give them what they like.
Scribble a little and see where it takes you, if one thing doesn’t work, keep trying until you find what does. Webpages are easy to modify and delete, so don’t worry about coloring outside the lines anymore. You NEED to in order to find what works. For YOU and your customers.
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