Customer Service, Oh My Gosh is it a lost art?
My brief 67 year history has proved to me that Customer Service is the Cornerstone of any successful Business Building Foundation.
Actually experiments have proved to my clients that increased Customer Service Expense has produced more Sales and Profit , than increased Advertising for “new Customers”. Those who grasp the Business mindset realize the power of the REPEAT customer. Customer acquisition is so costly Today, better invest in creating a Positive Environment to “keep em coming back” than trying to lure New Bodies in the door…..
Don’t misunderstand, New customers are important. People Die, Become Disabled or Move on…or out of the Market.
But I emphasize the ease and low cost of maintaining that strong relationship of a Satisfied Customer.
Three experiences this past weekend prompted this Post about Customer Service. without going into details.
One of my hosting services was Down Big Time, 105 of my active URLS were unavailable on the WEB. But I was able to access their Support (24/7), the problem was described clearly and the solutions were on Target. BUT they explained everything, followed up with Three other Phone calls.
My other Hosting service offers the same Impeccable service. The thing that resonates well with me is that these are relatively LOW DOLLAR products, but the owners have the Wisdom of OFFERING impeccable Customer Service.
The other two experience had to do with Citrix Corp’s Go to Webinar and
Aweber. Both friendly AMERICAN Based Customer Service Representatives patiently guided this Non Techie through some arduous exercises to solve pressing problems.
Again in most cases 24/7 help is offered. Aweber however is 6 days a week 15+ hours. If I saw an ad for NEW products to compete with these companies.
The above links are to companies I have an affiliate position with, I recommend their valuable services, based on Personal Experience. Should you choose to use their services with the enclosed links I am eligible for a small commission….I am in Business to earn Income and use these products and their effectiveness to attain my GOALS