If you build it, will they come?
So, you create your product or service, put it on a website, then, you sit back and wait… An hour goes by. Two hours, then three, then a day, then two then a month… you get the picture.
Three months go by and you have made Not a Nickel… Not even one measly sale!
However, you did what they said to do. You created a ‘world-class’ product, you put it on a website for the entire Internet to see, and you provided a means for the visitors to pay you to get their product. What are you missing?
Surely there is a secret that is hidden to you? These so-called gurus told you what to do, and you did it. Everything should be working and you should be making sales… But, you’re not.
Why? Because there is a secret, yet this secret is not-so-hidden.
It is the reason you are making no sales… the reason no-one is coming to your website… and it is the solution for your product’s needs.
What is it?
Simply: marketing.
Sure, you could continue to believe that old adage, ‘If you build it, they will come.’ Or, you can believe a new adage, ‘If you create an irresistible product, put it on a website for the entire Internet to see, and market it feverishly… then they will not only come, but they will buy!’
But, there is more to marketing than just shouting to the world, ‘Hey, I have a website… come see what it offers!’
There are many marketing strategies, and various places to put these strategies to the test.
We have offline marketing which involves newspapers, yellow pages, television ads, and radio ads, and so forth.
We have online marketing which involves paid per click (PPC) advertising, bum-marketing, social marketing, and so forth.
We have generic marketing which can be used in both online and offline marketing. This involves viral marketing, list building, and so forth.
However, which method is best to use? And, which is better: online marketing or offline marketing?
The answer: all of these marketing methods are good and you should be using as many as possible in your own marketing campaigns.
However, online marketing is by far the cheapest way to go, and it can be the most powerful. Why?
Well, while television marketing (especially national campaigns) can be powerful it is extremely expensive. On the other hand, you can get started advertising online for free via a number of different marketing methods, and this form of marketing has a higher chance of going viral across the Internet… broadening your advertisement’s viewer base.
Still, if I were to pick and choose just one method it would be list building.
List building is the act of capturing your prospects personal information for the sole purpose to sell to them in the future, and you can use this method both in your online marketing campaigns and your offline marketing campaigns.
Now, these prospects can be cold, warm, or hot prospects (and I will go over these terms later)… however, do note that the ultimate goal for building a list is to have fast and easy access to a database of potential buyers.
And, every marketing campaign and method of marketing you undertake should have a strategy of list building centered on that strategy. How? Well, that is what this e-book will show you.
That and several marketing techniques and strategies that you can undertake today to make money tomorrow.
We will be discussing these system, and their applications in detail on the Building a Web Based Business From Scratch. Make a commitment, NOW on the last day of 2009, to Join in the Venture of Creating a Successful Business collectively and learn along with your Peers.
All video recorded Webinars , Audios and Text Documents are availbel in Archives if you can not attend all of the Webinars over the next 5-6 months.
What a Marketing Asset for only $9.95 Month!
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"If you build it, will they come? " My friend @cjbart has an informative post re: marketing and list building. ~~http://bit.ly/8CYMg9
"If you build it, will they come? " My friend @cjbart has an informative post re: marketing and list building. ~ ~~http://bit.ly/8CYMg9
RT @BillBeavers: "If you build it, will they come? " My friend @cjbart has an informative post re: marketing and list building. ~~http://bit.ly/8CYMg9
We will be focusing on LIST BUILDING for our New Collaborative Webinar produced Business.
Are you bringing some guests Monday Evening?
Great Post! This is so true. Build it Yes! Sit back and wait for them to come? NO! It is important to drive traffic to your site or venture. List Building is definately the Key. Thanks for all the great tips, ideas, and mentoring.
Kathy Clark
Alabama
skype: kathyrclark
"If you build it, will they come? " My friend @cjbart has an informative post re: marketing and list building. ~~http://bit.ly/8CYMg9
"If you build it, will they come? " My friend @cjbart has an informative post re: marketing and list building. >http://bit.ly/8CYMg9
"If you build it, will they come? " My friend @cjbart has an informative post re: marketing and list building. >> http://bit.ly/8CYMg9
Great Article from @BestScripts If you build it, will they come? http://bit.ly/5k991F
[...] This post was Twitted by cjbart [...]
Information most of us can use re: business building and marketing-a good post. Enjoy! ~~http://is.gd/5IRgD
Thank you all for the comments. If you really want to find out more about building and marketing to your list the ebook shown above is a very informative and timely piece.
"If you build it, will they come? " My friend @cjbart has an informative post re: marketing and list building. ~~http://bit.ly/8CYMg9
My good friend @cjbart has a great post re: marketing and list building over at http://tinyurl.com/yhl2c23. Information and encouragement
Great article. What so many people fail to realize these days is with the advent of the web, there are so many pages out there that the chances of someone finding your page without going there purposely are slim to none. I think it is also important to remember that so much of this goes back to relationships. It all goes back to personal relationships with people although the times of the face to face relationship are shifting away from us, those that can effectively use the internet and other technology to create great personal relationships.
Make it a great day!
Chris
http://jecom.blogspot.com
Another great post by the Master himself! It is so true! There’s a lot of noise running around the Internet, and you have to advertise like crazy to get even some eyeballs! Happy New Year everyone!
Great post and so true. It sounds like it was written for me. 15 mos. learning-2 blogs-2 eCommerce sites and no lists. I’ve often thought that “I should not do anything else until I put list building systems in place.” I suppose my resolve was not serous enough. Great post and I look forward to learning more of the “How To’s” of list building. Thank you,
Bill Beavers http://www.mypinkpetcarrier.com
RT from @@BestScripts If you build it, will they come? http://bit.ly/5k991F
Thoughtful post by @BestScripts http://twurl.nl/4vk8a3 Yes they will come, if YOU ask.. Asking Properly is becoming a Lost Art?
Great post Mark. I’ve been practicing off-line, one-on-one marketing the last couple of weeks and it has been producing fruit. I’m also getting more and more exposure online with posts, comments on blogs, etc. You’re right – you need to put as many strategies in place for marketing that you can to get the greatest potential out of them. I’m looking forward to getting a web site up and running so I can make use of an opt-in page and also to getting my e-book out there.
Thanks for your informative posts. And Happy New Year!