Blogging has been the vehicle to which content has been published over the 20 years and using Keywords and some “Black Hat Methods” may found success with Search Engine effectiveness. I remember spending hours being sure the appropriate words were chosen to satisfy the SEO robots and direct all that needed traffic. Well it did not take to long for me to realize:
I agree producing fresh information on a regular basis is still important, but indications point to the importance on CONTEXT directed to your market, since there is such an overload of CONTENT bombarding the market place daily. Check out this Infographic by Domo.Com. It is a couple years old…. The results are definition larger today
I believe Context is all about understanding the unique interests and needs of each consumer at any given time. Knowing the motivation of your market base and staying in tuned with that motivation is the key to success in bringing that eager customer to your door and seal the relationship with the Sale of a Product or Service that have to have.
And we are all privileged to have the powerful tools of Social Media to gather the information needed for us to provide an abundance of CONTEXTUAL Content.
Image courtesy of Daniel Eizens
Or is the focus on the Context We should be learning from consumer interactions as they browse through content, which would reveal current and evolving interests, inclinations and needs — sometimes before the individual knows themselves!