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I want to thank Mark Coll for this post
I have always enjoyed a quote from Friend Matt Geib. “Don’t worry about getting it right, Just get it Going” and Matt’s post is right along that Thought

In some cases, it’s good to try to

seek perfection.

Let’s say you’re a doctor performing surgery.  It is your obligation to make sure that everything is as close to perfect as possible (after all someone’s life could depend on it).  However, in the business world it is different.  The reason why is that how your products and service will impact the marketplace are virtually impossible to estimate, even if you’re an expert marketer.

A much better approach is just to put something out there — anything — and analyze the feedback you get from it.  In Internet marketing, this is known as the “ready, fire, aim” approach.  I like to think of it like this — it’s easier to make decisions right after the fact than to make the right decisions.

Whatever you put out in the marketplace, you can always improve upon it later.  The first draft is always the worst.  That’s good news.  So you create a product that averages one sale a week.  Now you have feedback.  Tweak elements of your sales page, your marketing schemes and the value you offer, and see what happens.  Eventually, if you keep at it, you will find a way to make two sales a week.  Then four, then eight.  Eventually, through testing, you will find what works best.

One of the quickest ways to make money in Internet marketing is to create a product and sell it to a hungry crowd.

However, many people never ever create a product, even though they know that this is one of the best methods to making money on the Internet.  The reason why is because they spend too much time perfecting their product, instead of simply finishing it and putting it out there.  You cannot make money on a product that is not for sale.  However, you can make money even on a product that is only 70% perfect if it is for sale.

For example, let’s say you release a product and there is, god forbid, spelling errors in it.  Your business is not going to come crumbling down.  Simply correct the spelling mistakes, and then upload the new product.  Problem solved.

When it comes to getting an operation by a surgeon, the patient is very unforgiving of mistakes.  However, the marketplace is extremely unforgiving of mistakes.  Forget about perfection — just make it good enough, get it out there, and then improve on it based on the feedback you get from the marketplace.

The most IMPORTANT thing is DOING!

TAKE ACTION NOW and You WILL See SUCCESS!

Please! - I want to hear YOUR thoughts -  Leave a Comment

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This Article is being published with permission from the author – Mark Call.
Mark Call is a Full Time Internet Marketing Coach, Author & Motivational
Speaker. He specializes in Home Business and Work From Home Mentoring.

It is often said that you can’t be everything to everyone. This is especially true in operating your business. The worst thing a business owner can do is delude themselves into thinking everyone will buy from them, or that the business model
will make all your customers happy.

Trying to satisfy everyone’s requirements for your products or services is a big
task. It is a thankless task. Even if you manage to offer great customer service,
you can’t win at this game. At best, you will be only moderately successful at
keeping all your customers happy. This means customer satisfaction probably
won’t be sufficient to bring you lots of referrals and repeat business. You can’t
please all the people all the time. This is not to say you shouldn’t be great at
meeting your customers requests, just remember to not sacrifice the rest of
your customer to please one.

As a small business owner, you will do far better by focusing on satisfying the
needs of a very specific subset of the market. If your niche market has well defined
needs, then you can create specific products and services making your customers
easier to satisfy. Your selected customers are likely to be much happier.

You make a much bigger splash by jumping up and down in a puddle than if you
bob up and down in the sea. Similarly, focusing on a niche target market means
you have a much greater impact on the customers you serve if your focus remains
intact and doesn’t waiver. Your customer satisfaction soars, and your reputation
as a specialist grows as customers pass the word around.

The need for a well defined market niche increases dramatically as markets
become more competitive.

Consider this example. Imagine you are a former accountant who has decided to
cash in on the booming Internet business market. So you buy some equipment
and software, and you set up to provide website hosting services.

The market for this service is enormous. people everywhere are putting their
business online. You are dismayed, however when you find that attracting
any business is almost impossible for a small newcomer like you.

There are so many people out there doing the same thing at cut-throat prices you
just can’t get your business off the ground.

Imagine how different your experience might be if you only offered this service to
accountants, together with a suite of tools accountants require for servicing their
clients over the Internet. Your specialization would give all accountants who want
to get on the net a really good reason to do business with you. If you do diligent
research and provide the necessary accounting tools, you will have customers
who were previously hosting their website elsewhere.

The size of this target market would be a fraction of all the people creating
websites. But your ability to penetrate this niche market would be high, since
you can offer your expertise and experience as an accountant, and know what
tools and options are important to accountants.

Achieving dominance in a niche market is very rewarding. As a specialist, you
are also able to charge more for your products and services, which means you
don’t have to compete on price. And, because you become the market leader in
your niche, you are less vulnerable to the vagaries of market fluctuations.

This is a chapter from an ebook I have recently written… Business 101

It is available for free as a member of 1 Modern Solution. Just visit the library!

DA

OK, you ask, “What is the relevancy of that long-tailed headline?” and what does it have to do with Business Building?”  Read further..

The world really is about Relationships, Sharing, and Prospering

Earlier this morning, December 20th,  Shirley and I were invited to our oldest son’s Church for Services in Orland, California. It was a pleasure to return to our “hometown for the past 30 years and see so many neighbors and old friends.

The enthusiastic music and  singing was led by The retired Police Chief, Bob Pasero, and he then conducted the Sermon.  Bob and I go back a few years.  He encouraged me to join the Glenn County Sheriffs Posse almost 30 years ago and I have always appreciated the honor to serve the Community and share the love and respect of the Horse with so many young people.

Bob has always been a fantastic “Story Teller” and his Sermon…Seeking the Buried Treasure was a real GEM. He spun tales of all of the REAL buried treasure and lost mines right here in beautiful Northern California, The loot from Stage robberies  and “lost Mines”, today worth 100′s of millions of dollars,  has still not been found!

Telling a good story has always been one of the Key Skills of a Professional Marketer and Bob’s long time Law Enforcement career and Ministerial duties allowed him to become a Master marketer…

What! Am I being blasphemous!

No….

The legend told from the pulpit spun right into the fact that although Man spends so much Time dreaming of finding the Buried Treasure’s, The REAL Treasure of Life is looking back to him in the Mirror.

Yes, when we realizes from WHOM we came and that we possess the power of thought, the maps to the Hidden Treasure of a Full Rich and Rewarding Life are unfolded before our eyes.  And all it takes to Achieve our Dreams is the application of honest effort and follow the TIME-Tested Plan of Action.

It is during this Season of Giving, known as Christmas in Christian Circles, that we become aware how much WE have to Give..

And it does not need to be material goods,  giving of yourself, your ideas, your beliefs, your convictions, and most important, YOUR LOVE for fellow Man can bestow on your Community and Family the Greatest Gift of ALL.

Where could this world be if, for the next year,  mankind DAILY set into motion the spirit of GIVING from the heart 365 days and longer?

Now for the CLOSE…

How does this lesson apply to those also seeking the FREEDOM and Joy of a Self-directed life of an Entrepreneur?

Make it a Habit daily:

• Express Gratitude to all for what you have
• Share, not force,  your Beliefs openly
• Improve your Story telling skills..with integrity
• Apply Massive Action to the Life Plan YOU have drawn
• Be Excited
• Learn to say Please and Thank you

And the Buried Treasure, the Hidden treasure of peace and prosperity will unfold.

Final note.. join us on our Webinar Series .. for the next few Months.
It is a Sharing experience

I’ll be back to wish you all a Very Merry Christmas Season